Hear me out.
Regardless of whether you are a fan of the Kardashian family or not (sidebar: being real here… I’m trippin’ on Kardashian Koolaid and I like it. Just call it my guilty pleasure. And an addiction to E! network.) this is a must watch video. P.S. Can you doubt how much money they’re making?? Take notes.
Sisters Kim and Khloe Kardashian along with
not sister momager Kris Jenner made an appearance at NBCU’s Power of the Purse luncheon at Hotel Bel-Air in Los Angeles to discuss marketing their brand with new media. I love showing you mainstream media examples of great marketing that includes heavy online influence. And these ladies get it.
“[Social media is] not just a device that you use when you want to promote something, it has to be on the daily so people… it resonates with somebody,” said Khloe. Also mentioning that the products they want to share are not just to be pushed, but are a regular part of their lives that they’re sharing with their fans.