Get the Most Out of Behind the Scenes Sharing [VIDEO]
Social Networking
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Get the Most Out of Behind-the-Scenes Sharing [VIDEO]

Columbusland Behind The ScenesI was inspired yesterday by all the social sharing that went on at the set of Columbusland episode 3, a Vlog Boss Studios project.

So I thought today would be a good day to talk about how to get the most out of the behind-the-scenes social updates I’m always telling you about. Because if you’re gonna give away the good stuff, you should get to grow your network in return.

How to Get the Most Out of Behind the Scenes Sharing:

  • Make sure you’re sharing great moments that are happening behind the scenes with photos and videos. Text updates are great but won’t travel as far. Letting people see what makes your business fun is an important way of helping them connect to it.
  • But the key is to get PEOPLE involved! It’s great when the brand is sharing behind-the-scenes stuff, but when the people involved are sharing it to their own personal networks word gets around a lot faster. Just imagine everyone who is genuinely excited about the projects they’re working on sharing that with their communities and tagging your brand! You’ll definitely have some curious clickers heading to your page to see what you’re all about.
  • Columbusland was a great example of this yesterday. With all the people who were a part of production posting set pictures to their Facebook, Twitter and Instagram communities, the brand got a lot more interaction with a new audience on those platforms and now they know they can see the latest episode in the theater this month. Bigger audience to convert is a great thing!

Strength in numbers. How are you encouraging your people to help?

Amy Schmittauer Visit Website
Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
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4 comments
JeffTobin
JeffTobin

Really like your posts. Good stuff.  But boy can you talk fast.

SavvySexySocial
SavvySexySocial

@CarrieJKeenan thank you so much for sharing, Carrie!