Google Plus Tips From Guy Kawasaki [VIDEO]
Last week I attended a Google Plus hangout held by PR professional Sarah Evans featuring Guy Kawasaki. If you’re not familiar with Guy he is a published author of books such as Enchantment (which you can find my review of here) and APE: Author, Publisher, Entrepreneur — How to Publish a Book, CEO of Alltop.com, and former Chief Evangelist of a lil’ company called Apple.
A huge fan and advocate of Google Plus, he shared his must-haves and practices for his truly impressive presence on the network. Tune in for some great info:
- First, I love that he pointed out that his use of social media is a means to an end. Meaning, his business goals are clear and his social execution is on a straight path to making those items happen. So if he wants to sell you a book or ask you to come to his next speaking event or influence you to try using his website for content curation, you can expect those asks because he gives so much with the rest of his exection. This is hard for some users to understand who aren’t using social media in a business sense but this is reality. And it’s because of people like Guy that people like me can make a living advising my audience via social media. So he’s not just making money, he’s empowering other entrepreneurs with his presence.2. If you’re looking for how to get followers on Google Plus, you need to “share great stuff”, Guy says. (Duh. Come on, guys. You knew that was coming.) He makes it his goal to get to the Explore page every day and that’s only going to happen with great, sharable updates. So take a look at what popular accounts are doing and figure out how to convert that to your presence.
- Just like Facebook, Guy recommends you use a photo in every single update. It takes up a lot of space on the home feed for people who’ve circled you which is going to help grab their attention. He takes a screengrab of photos on the links that he shares and credits them in the update. Don’t depend on the headline and your thoughts alone. Let multimedia get the visual users on board.
- If you’re using the Google Chrome browser you should definitely download the Do Share extension. This is the tool Guy uses to schedule activity on Google Plus. This is useful if you find a lot of things to share at one time and making them spread out over a period of time. Making it easy to have consistent content and just keep up with the conversations as they happen.