Building a Business
15

Doing It All

schmittastic fortune cookieThose of us bootstrapping for our business know what it’s like to be in charge of doing it all.

You’re the creative. You’re the design. You’re the employee. You’re the boss. You’re the accounting. You’re the maintenance guy. You’re the only one.

I sometimes worry what it would be like to have an employee in my future. As my business grows and I’m planning on a need for more help, I start to think and I don’t know if I’d be a good manager. Just because I started a business doesn’t mean I know how to properly manage a staff. From what I’ve learned with interns in the last couple years, I micro-manage way too much. Something I despised about my old boss. Who I left. To start a company. Oh Amy…

There are so many stressful things you have to go through as a small business, especially learning when to outsource. Analyzing whether something you need is something you can do yourself or if it would be money best spent on a specialist who can streamline the process. I absolutely advocate for giving the work you’re not familiar with to someone else, but on the other hand entrepreneurialism is making us quite the Jack of All Trades as they say.

I even outsourced something I knew I could do. Because I wanted someone to do it better. Funny thing is I’ve taught myself so well with other similar projects, it turned out I had to start the project over after paying for it and do it mostly myself. I just wasn’t satisfied with the original result.

And I’m not going to settle. Because I’m the creative. I’m the design. I’m the everything.

It’s all on me.

What’s your take on doing it all? Do you feel you’re depending more on outsourcing, a staff, or the self-taught process? Thoughts please…

Amy Schmittauer Visit Website
Amy Schmittauer is Founder and Face of SavvySexySocial.com. Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1.2 million video views and become a vital referral source consultancy and public speaking career. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy. Connect with her on Twitter.
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13 comments
SweatyBetties
SweatyBetties

I am with you on this... I sometimes think "If I want something done right, I should do it" but then again, I couldn't design my logo and graphics as good as someone else.. but I get cheap too... I always wonder how often I should be outsourcing and stop dicking around trying to figure things out on my own

sdcrane
sdcrane

My experience (personal and studying countless successful startups and companies) is that "going it alone" or "doing it all" ultimately is not the best way to Bootstrap.  Bootstrapping (what I did with my company from the very beginning, and now employs 75 people) is actually not doing it all yourself at all -- it merely means that the funding for the business comes from CUSTOMERS rather than outside (equity investments or loans).  So even though I bootstrapped my business from Day 1, I never went it alone.  I initially started with a partner (so I never was alone) and then within about a year and a half we began hiring employees -- and the bootstrapping continued because everything was funded by the customers / cashflow of the business.  I highly recommend finding and hiring great people.  There is no skill more important in business than finding good people to work on your team.  I think what social media consultants (and other consultants or marketing firms) struggle with is that they are not selling a product, but rather a service, and thus this boils down essentially to their "time", which makes it more difficult to expand and hire in the early years.  The key is finding a set of clients/customers that pay the business on a recurring basis.  I prefer products that REQUIRE the purchase of the SERVICING of that product, rather than JUST a service (a la pure consulting or marketing services).  This is of course easier said than done because to create the product it takes funding and that can be difficult to generate from customers.  But to the extent that there are some products that can be created to offer your customers, and you can build/create them or get them created, and they can bring you recurring revenues, then the business not only has a much higher chance for success, it also offers the founder/owner (you) much more flexibility, opportunity, choices, and ways to grow the business.  And that brings me back to hiring.  When done wrong, it is a disaster (as you described with the task that you ended up re-doing, better), or hiring can be the very best thing a company can do -- and usually is if done right.  While this may sound odd to new business entrepreneurs, but if you have the right product/service and the customers recognize this and are willing to pay for it and continue paying for it, EMPLOYEES ARE "FREE" -- every dollar they cost you in payroll comes right back to you from the cusotmers -- and then some.  And then A LOT some as you continue to build your business...

Wilde_Hunt
Wilde_Hunt

I strongly relate to your article. I am a fashion entrepreneur and I literally do everything. It has gotten to the point where I have even had to learn photography basics to do my own product shots and purchase a professional makeup kit for when I work with models. I never had any intention of doing these parts of the business but I've found in most cases (with the exception of a few trusted professionals) I'm better off doing it myself. I've had photographers never show up to a shoot I spent months preparing for and I've even had photographers who never produced images from an 8hr shoot. The unprofessionalism I've seen is just crazy. I wonder if it ever gets better the more established you become or if it is always going to be this flakey...

 

It's really frustrating because all I want to do is create. I really prefer working with a team of professionals that all contribute their view point and skills. It's like you said - "Jack of all trades" but the second part of that saying is "Master of none". How can you master your primary occupation if you are also learning the careers of 10 other people?

bradleymiller1
bradleymiller1

I am definitely with you right now and trying to do everything myself. I am still in that "survival" mindset where I feel I need to be self-sufficient and maximize every available dollar. At some point though, and I have seen this in other companies, your thinking goes from "I need to do everything myself" to a growth mentality. You have that moment where you as an owner realize the true value of your time and that it is better spent on tasks that will directly make you money. That is where many of my clients are, and I would imagine many of your clients are there too - while they could do their own social media, they know their time is best spent elsewhere and so have brought in an expert to handle it for them.

 

I guess the takeaway from all of this is that in order to grow our business, at some point we need to understand what we are best at and what we need to do to make the most money for our business, and delegate everything else. Now if I could just convince myself to hire an accountant to deal with my taxes...