Common sense says that if you’re going to be on social media, then you definitely need to put links on your site so visitors will know where they can follow you on their favorite social networks. It’s a great strategy to gain more connections, but do you need to send them to a site other than your own when you’ve already accomplished your goal by getting them there in the first place?
To remedy this backwards strategy, I’m talking about social badges. Get them to follow you without sending them away. Tune in:
Just a small step you can take to keep your bounce rate low and your social counts high. Which do you prefer? A basic social button or the social badges I talked about.