Are We Spread Too Thin with Social Media? [VIDEO]
With the release of the new video messaging app, Vine by Twitter, I got to thinking about how difficult it is for businesses to focus on an effective social media strategy when there are so many new platforms to consider. Do we really need to learn about every new, hot thing? Or is calm and calculated the way to go? At a time when it’s so important to execute effectively, are we spread too thin with social media?
There are obviously so many options when it comes to social media and the platforms you can use to share your message. And it’s really fun when a new app comes out to be able to discover the possibilities, features, and audiences that can be used to grow your presence. (Just don’t ask me “what’s next” for social media. That sh*t makes me crazy.) But it’s really important to keep in mind that social media isn’t just a thing you jump on and play around with and have it result in a return. You need to plan your execution of any marketing plan, and that includes time spent with social media.
My biggest advice would be to have an outline of all the platforms that you’re integrating into your strategy and make it clear why you’re there. Why is Facebook is good option for you and what kind of content do they expect there? Why if making videos with Vine a good idea and what content could you share there that isn’t a waste of time (even if it is only six seconds). The more you diagram this information out, the more likely you’re going to stay on target with your messaging and tailoring it for those audiences, making it more likely that there will be a greater positive impact on your online presence.