Influencers vs. Brand Advocates [INFOGRAPHIC]
Social Networking
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Influencers vs. Brand Advocates [INFOGRAPHIC]

With the common misconceptions of social media influencers, how that’s defined, and whether or not that even makes an impact in terms of brand partership, I thought this infographic would be a fantastic thing to share with you.

Social media influencers are usually detached from the brand and therefore don’t have any personal experiences that drive a reason to talk to their audience about you. But if you seek out the brand advocates who are really excited about you already because of whatever experience they had, even if the audience is smaller, it’s usually a bigger impact in personal recommendations. Check out the infographic for more info:

Influencers-versus-Advocates-e1341838167537

 

(source)

 

Amy Schmittauer Visit Website
Amy Schmittauer is Founder & Face of Savvy Sexy Social, a video series dedicated to helping you go after the life you want. The show on YouTube has an archive of over 700 edutainment-style episodes teaching personal development, vlogging, lifestyle design, and social media. A community from nearly every country in the world has elevated the series to amass more than 4 million views, inspiring the release of Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging. Follow Amy on Twitter.
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