Influencers vs. Brand Advocates [INFOGRAPHIC]

With the common misconceptions of social media influencers, how that’s defined, and whether or not that even makes an impact in terms of brand partership, I thought this infographic would be a fantastic thing to share with you.

Social media influencers are usually detached from the brand and therefore don’t have any personal experiences that drive a reason to talk to their audience about you. But if you seek out the brand advocates who are really excited about you already because of whatever experience they had, even if the audience is smaller, it’s usually a bigger impact in personal recommendations. Check out the infographic for more info:





Amy Schmittauer Visit Website
Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
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Of course now the question becomes how to get good brand advocates. We all know apple did/does a great job on that, but most smaller companies can't compare themselves to apple.

In my opinion it all starts at the product/service itself, if the costumers are happy about it they will tell their peers.

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Awesome Post Amy, this infographic is a BEAST! Think about it, your buyers aren’t returning sales calls – they’re talking to your customers.  So why leave those conversations to chance? Advocate Marketing puts customers at the center of your marketing efforts where they can outsell your best sales rep and offer your buyer a better experience.

schmittastic moderator

 @keeltsie You don't have to be Apple to know when someone is pleased with you and your business. Keep a personal connection with those people and continue to grow that relationship and they will really go to town with their connections about your brand. Thanks for the comment, Keeltsie!

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schmittastic moderator

@JacobkCurtis you're do right. I love this graphic as well. So glad Jay Baer posted it. Businesses forget where they can easily boost their marketing efforts and that's with people who are already advocating. Thanks for the comment, Jacob.