How to Determine Your Brand Personality [VIDEO]
You’ve probably heard me talk a lot about brand personality. It’s a really important aspect of developing the voice of your business as well as how to attract your ideal clients through likability. But I realized that even though we discuss ways to convey personality, we haven’t discussed exactly how to determine what it is for your particular brand. Every brand personality is going to be vastly different. It has a lot to do with your business goals, the people within your organization, and how customers want to connect with you.
So in today’s video, I’m giving you some direction on how to navigate this task which will not only help your network build an emotional connection but help you understand how you can do that.
What are you business goals?
You’re not going to all this trouble for nothing. Keeping your business goals in mind is always important because everything you do should be a step in that direction. But it’s also a good place to start of how to define the overall theme of your presence.
Who is the personal connection?
Every brand needs to have an individual that people can connect with. It may not be as blatant as the face of weekly vlogs on a website, but it might just be the person who responds to tweets and people know they can count on. People connect with people, not logos. [Tweet this!] So take into consideration the person you’re putting at the forefront of connecting with your audience and whether their personality might be playing into your brand’s.
What topics are fair game for your brand?
You can’t be all business all the time. If you want to stay focused on a general theme, that makes a ton of sense. But that doesn’t mean you can’t address things on a fun level that you may not have ever talked about professionally but can keep conversation light with your network in between. Great example. Absolutely anyone that talks about any type of food for a living could definitely make fun of the new holiday flavored Pringles. Unless you have site that promotes such a thing (which I don’t hate on) this would be my #1 priority now to tweet and laugh about with followers. Get an idea of the playfulness that you want your brand to convey and make it policy for your community manager (even if that’s you). It will remind you that even though you want to pimp out those blog posts and coupons, you need to have a little fun, too.