Visual Content: 80% of marketers are budgeting for it in 2013. Are you?
Content Marketing, Video Marketing
5

Visual Content: 80% of marketers are budgeting for it in 2013. Are you? [INFOGRAPHIC]

Savvy Sexy Social is no stranger to visual content. From video blogging to design tips and photo strategy, you can learn quite a bit about it around here.

So I was tickled to share this infographic with you from a study done by the PR firm Matter Communication about the mindsets of marketers when it comes to visual concepts in content marketing. Take a look:

matter communication marketers visual content

95% of marketers believe visual content is very important for online marketing
89% are already using or plan to use visual content in social media
87% believe visual content is critical for traditional marketing
80% plan to budget for production of visual content in 2013
96.7% believe that visual content engages best on social media

The mention of a budget can make a business owner shy away a bit, but the reality is visual content is extremely accessible. Video (as I have so regularly shown you) doesn’t need to break the bank. And if you have a phone, you have the ability to give your audience the photographical insight they’re looking for.

If you haven’t already, it’s long overdue for you to start thinking about how your company can get more visual. What advice can you provide in a video? What quotes can you share with a picture? How can you give your audience an insider look?

Get creative. Be personal. Use a camera. (Check out the one I use.)

Amy Schmittauer Visit Website
Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
Related Posts
SSS 592 THUMBNAIL
5 Tips for Better Visual Branding on YouTube
Look To Fido For Copywriting Advice
SSS 523 THUMBNAIL
5 Tips to Prep for an Awesome Periscope Stream
5 comments
SavvySexySocial
SavvySexySocial

@kevinGEEdavis thanks for sharing Kevin! Hope all is well at Rawporter.

erik_de_bont
erik_de_bont

@Schmittastic @SavvySexySocial That leaves 20% available for Social Media Consultancy..