Importance of Content Marketing for Publishers

Editor’s Note: This post was written by a guest blogger. Learn more about them in the bio below this post.
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Publishers, brands and businesses are realizing the essence of content marketing, thus allocating resources and support toward creating quality content.

Quality content often boosts customer loyalty and brand awareness, which is critical in any business. Consumers are increasingly shutting off the traditional techniques of marketing and are now so adept at surfing online. The new epicenter of marketing has changed drastically where the majority of consumers hardly trust advertisement. Classic advertisements are being marginalized where consumers use DVRs technologies to bypass them altogether. Content marketing has a much greater engagement level.

Today, creating an effective content marketing strategy is becoming the difference between losing and winning against rivals. For instance, Asos Magazine has over the years been succeeding and betting big with its content marketing techniques. Successful brands such as the rise of Asos is attributed to great content via owned media where they take center ground in the lives of its clients.

Content marketing employs the idea of curating, creating sharing and publishing original content. The most effective mediums for content marketing are social media platforms and email newsletters as they present reliable conduit for sharing information online. Publishers with platforms such as websites, multiple social media networks and blogs find it easy pushing content out without relying on press or media. Publishers specializing in visual content marketing make their brand more appealing and attractive by using a variety of aspects that include images, font and design.

In modern time, the internet is increasingly fascinated with visual imagery as retina and crystal clear screens become more popular. Its possible for publishers to make arresting images as the center of their social media and email campaigns. This trend of content marketing is likely to grow as time staved clients increasingly opt for strong communicative brands rather than wordy copy.

Prior creating and distributing materials, authors should develop a platform around content marketing, which would offer reader opportunity to acquire information. Content marketing publishers can use research tools such as Google Trends to establish potential markets. Content marketing blogs facilitate building relationships with up-and comers along side other influencers.

Content marketing is ever more gaining momentum as it provides a platform where small and large corporations can reach potential customers. Content marketing encompasses strategy of distributing and developing valuable and pertinent content to attain and attract a noticeably understood and distinct target audience. The decisive objective of content marketing is to impel profitable shopper’s action. It entails engagement with prospects and regular customers by providing information necessary in decision making. It is fundamental for the publisher to embrace content marketing in order to identify client’s needs.

 

John T. contributes his education related articles to SolidEssay.com, a college paper writing service with over 10 years of experience in writing essays and research papers for students.

photo credit: 85mm.ch via photopin cc

About Amy Schmittauer

Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.

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