With the huge presence of fashion bloggers influencing the less trendy audiences of the Internet, retailers are realizing their content marketing potential, especially through video.
LuxuryDaily.com recently shared some of the latest video content strategy to come out of Bloomingdale’s, the luxury department store. They are teaming up with online video distributor Touchstorm to increase the views on their already branded editorial content, touching more consumers.
Sean Womach, senior vice president of marketing and production for Touchstorm shares his ideas in the article:
Nothing can hook you and pull you in like video. Hearing from people, seeing the product worn and moving, seeing how to put together a look — all of this engages an audience emotionally and builds a relationship with the brand.
Final thoughts from Sean:
Posting video online, especially information or trend-rich videos, gives an audience an opportunity to be in-the-know and gives them an asset which they can share with others.