You’ve been hearing me scream from the rooftops for the last week that I’m running a Savvy Sexy Social Reader Survey for 2012 (which I would LOVE for you to fill out if you haven’t already!) and you might ask ‘why?’ There are quite a few reasons for this:
- I want to learn more about you to better my content and tailor it to fit your needs,
- Who you are and what you do is not just important for me, but any sponsors that the blog partners with as well,
- and I need to put that demographic information into my blog’s Media Kit so that it’s easy for potential partners to see what they can expose their brand to when working with Savvy Sexy Social.
Having a blog media kit is a very important thing when you’re looking to monetize your site and pitching to or accepting pitches from sponsors. Who you work with indicates even further the audience you’re speaking to. So if you’re thinking of developing a media kit for your blog (and I strongly recommend it even if it just makes you a better blogger) these are the 7 metrics that you absolutely must include.
7 Metric Musts For A Blog Media Kit:
Depending on your blog’s content, the influence of this demographic will vary. But if you learned that 90% of your audience was one gender and you had no idea because you thought you were speaking with both, that would definitely make you think twice about the content you’re publishing and the sponsors who might be interested in working with you.
Having different age ranges to choose from in a survey question is extremely important. Not only does it help define the audience you’re speaking to and the voice you’ll use to do so, but different generations understand different things more easily. And if you’re content is attracting a generation that’s entirely out of their league, your voice should reflect that, and vice versa.
3. Employment Status
Knowing the daily lifestyle of your readers is really important because it’s not only going to indicate some instruction in your content, it’s going to let you know when people are listening. Not everyone is sitting there waiting for your blog post to go out at 8am. They probably have a job to report to. Employment is also a big indicator of whether your readers are making money that they may want to spend on your service/product. (This is obviously the one that matters to sponsors.) If you advise ‘businesses’ with your content and your demographics come back ‘unemployed’, your content marketing needs to make a change.
4. Best Describe Yourself
When you provide different titles or characteristics of people who you expect or would like to be an audience member of your blog, it helps you get a gauge of which you’ve been successful at attracting and which have not built a relationship with your brand yet. If there is a demographic that you’re lacking that you’d really like to see grow (such as small business owner versus big business executive) think about how you can adjust your content to grow more in that direction. Important: Be sure to include an ‘Other’ category so those who don’t fall into any of your current specifications can let you know what they do and give you even more outlook to the audience that’s listening. You’ll be surprised at what you might hear.
5. Experience Level
It’s extremely important to know this about your audience. If your readers are all at the beginner level of understanding for your niche, you need to incorporate that into your voice and not go crazy with lingo or buzz words they’re not familiar with. Same goes for the baby talk to seasoned veterans. They aren’t following you to learn something they already know. You have to keep their attention with higher level information.
6. What Do You Want To Know?
Give your readers a chance to answer you straight up. I want to learn ‘X’! Not only will this help you understand their needs better, it will give you a ton of content ideas OR tell you in another fashion the level of understanding your readers have. For instance, if you run an organizing site and someone writes “I want to learn more about keeping my life organized,” you can tell they really have no idea the levels of your expertise and are just beginning to understand what you have to teach them. That, or they were just really lazy when they answered your question… as strong possibility sometimes with fill-in-the-blanks.
7. Would you be interested in…?
There’s no better time than a reader survey to find out how your audience feels about paying for content, consulting, or a product. In my survey, you’ll notice I asked about sponsorship possibilities should my audience line up with their brand’s goals. Or the ability to train with me and learn more about implementing a strong online marketing plan to grow their business. If I get a good reaction of either of those items that can help me monetize my efforts, I know where I should start that would be the best use of my time.