Too many times, I encounter businesses who know they just need to “get set up” on the normal social networks.
“Help us get on Facebook and Twitter. And what are your thoughts on Google Plus?”
My thoughts are you shouldn’t be on ANYTHING without a plan to share truly social content. Can you tell me what you’re planning to do for people on these social networks? Can you tell me why they would benefit from connecting with you more often in an informal atmosphere? Can you tell me you’re not going to just Sell! Sell! Sell?
The infographic below is a great resource to help you start thinking about what consumers and potential clients want the most when they follow brands online: content. Take a look and get the wheels turning of what valuable information you can provide to your potential audience. Because until you have that figured out, you might as well forget being social at all.
How do you add flair to your social media updates?