Why You Should Give Content Away (and then Give More)
Content Marketing
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Why You Should Give Content Away (and Then Give More) [VIDEO]

In the blogging community we talk a lot about giving away our best stuff. Most businesses find this to be a ludicrous idea. Rightfully so. Why in the world would someone pay us to do something if we are just giving it away for free?

In this episode of Triple S, you’ll hear my thoughts on giving away content and how it can actually benefit your business plan and bring in more dollars.

How do you give away the goods?

Amy Schmittauer Visit Website
Amy Schmittauer is a video authority coach, public speaker and host of Savvy Sexy Social, a video series for people who want to create an amazing brand platform through video and social media. Amy writes, hosts and produces the show which has an archive of more than 600 episodes. Impacting businesses in almost every country in the World, these advocates have helped the YouTube channel amass nearly 3 million views, contributing to Amy’s portfolio of work on the platform totaling over 10 million views. She is an internationally-acclaimed public speaker and edutainer, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.
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3 comments
hellobrio
hellobrio

Great idea! Chicken or the egg thing - email subscriber first, or signing up to get the free content first? I realize it helps both ways, but which group do you think it attracts the most? 

schmittastic
schmittastic moderator

 @jennstaz You gotta make an offer so they'll sign up. Most people won't have enough incentive to give you email unless they get an immediate return. You might get the die hards to give you an opt in, but the rest will just "check back". Make an offer now!

hellobrio
hellobrio

@schmittastic Thanks, Amy! It's now on the ol' to do list