Content Marketing, E-mail Marketing
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Why You Should Give Content Away (and Then Give More) [VIDEO]

In the blogging community we talk a lot about giving away our best stuff. Most businesses find this to be a ludicrous idea. Rightfully so. Why in the world would someone pay us to do something if we are just giving it away for free?

In this episode of Triple S, you’ll hear my thoughts on giving away content and how it can actually benefit your business plan and bring in more dollars.

How do you give away the goods?

Amy Schmittauer Visit Website
Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.
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3 comments
hellobrio
hellobrio like.author.displayName 1 Like

Great idea! Chicken or the egg thing - email subscriber first, or signing up to get the free content first? I realize it helps both ways, but which group do you think it attracts the most? 

schmittastic
schmittastic moderator like.author.displayName 1 Like

 @jennstaz You gotta make an offer so they'll sign up. Most people won't have enough incentive to give you email unless they get an immediate return. You might get the die hards to give you an opt in, but the rest will just "check back". Make an offer now!

hellobrio
hellobrio

@schmittastic Thanks, Amy! It's now on the ol' to do list