Why You Should Give Content Away (and then Give More)
Content Marketing
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Why You Should Give Content Away (and Then Give More) [VIDEO]

In the blogging community we talk a lot about giving away our best stuff. Most businesses find this to be a ludicrous idea. Rightfully so. Why in the world would someone pay us to do something if we are just giving it away for free?

In this episode of Triple S, you’ll hear my thoughts on giving away content and how it can actually benefit your business plan and bring in more dollars.

How do you give away the goods?

Amy Schmittauer Visit Website
Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
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3 comments
hellobrio
hellobrio

Great idea! Chicken or the egg thing - email subscriber first, or signing up to get the free content first? I realize it helps both ways, but which group do you think it attracts the most? 

schmittastic
schmittastic moderator

 @jennstaz You gotta make an offer so they'll sign up. Most people won't have enough incentive to give you email unless they get an immediate return. You might get the die hards to give you an opt in, but the rest will just "check back". Make an offer now!

hellobrio
hellobrio

@schmittastic Thanks, Amy! It's now on the ol' to do list