Can Brands Benefit From Twitter’s 3rd Party Restrictions?
At the beginning of this week, Mashable reported that the Twitter main site has stopped crediting the platforms that users are tweeting with in each update’s details. Another hit for the 3rd party sites that are working with Twitter, this time taking away some significant free advertising. Bad news for them…
But could this be good news for brands?
In researching the use and implementation of social media for your business, you may have come across the classic arguments among experts of whether or not it’s okay to schedule your social media activity. I’m not going to get into that today because most of you know I believe in, teach, and practice social media scheduling. When done correctly, it’s a great way to fit social marketing into your already busy schedule of running a business.
So with that in mind, I’m actually kind of pumped that Twitter took away this free advertising for platforms (although I understand why they would be sad to hear me say that… sorry). For those brands who are posting from Buffer App, Hootsuite, or any other platform that allows scheduling, their tweets won’t have a direct indicator that the update is scheduled.
Now some of these platforms are not used for just scheduling so people may not assume right away that they are scheduled just because of where they came from. But that’s judgment call is being taken away completely because of this restriction from Twitter. It’s a level playing field of tweets out there and those tweeters who might be avoiding engagement with a tweet because they don’t believe it to be “live” will no longer have something to base that argument on.
What do you think?
Does this help brands? Or not a big deal? Unfair to the 3rd party platforms? Share your thoughts: