You might hate ‘em, but Google and video creators love ‘em! They’re the TrueView ads you see during the YouTube video you’re tuning in to watch. And now they’re coming to mobile.
Ad revenue opportunities are running rampant on desktop, but the fact of the matter is that many YouTube viewers are watching via their mobile device (with not only the YouTube app, but some creators have their own apps as well). It only make sense to make room for TrueView for mobile viewers and increase revenue in the direction video-watching trends are going.
What do you think about the changes? Like supporting YouTubers with ads or think they’re annoying?