How To Move Facebook Friends to Your Business Fan Page [VIDEO]

Reviving the Savvy Sexy Social YouTube channel this week, I wanted to address an issue of those businesses who haven’t moved from a personal page to a fan page. Bottom line: you MUST be on a brand page if you’re using Facebook for your brand if for no other reason than it’s against the Facebook Terms of Service.

It may be a giant pain to try to move your current “friends” to “likes”, but there’s an effective way to make it happen and I’m talking about it today on the Triple S.

First, make sure you announce in a status update to the personal profile followers that you are planning on shutting down that page. It’s important that they know they will not hear from you in that location in the near future so they can follow the action you need them to to stay in touch.

Next, provide a link in that same status update directly to the business page. It should be a very easy transition to get them where you want them to be. Don’t make them search for the new page or guess where they should go. You will be very much less successful. If all they have to do is see you are moving page, and then click the link so they can click “Like”, that is the ideal situation.

Last, STOP providing complimentary updates to the personal profile just because you don’t want them to be out of the loop. You NEED them to be out of the loop so they will want to move over to stay in touch for all future information. The only announcements you should post on the personal profile are reminders to stay connected on your preferred fan page.

Make sure you track those people who move from the personal profile to the fan page and then delete them from the personal profile friend base. Not only will that help you track how well you’re converting friends to fans, but it will keep from annoying those people who moved from your additional reminders to the rest of the friends who haven’t yet. Keep them happy! Not overloaded…

Thoughts on Facebook personal profiles versus fan pages?

Amy Schmittauer Visit Website
Amy Schmittauer is Founder and Face of SavvySexySocial.com. Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1.2 million video views and become a vital referral source consultancy and public speaking career. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy. Connect with her on Twitter.
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Anna Ferree
Anna Ferree

Great info Amy! I have my Personal FB, insta and twitter. I just started my own Network Marketing business a year and 1/2 ago and I have been using only the personal Social Media accounts that I have.

My question is, do I "delete my personal ones or just open new "business" profiles and try to get people to follow my business pages and STOP following my personal page. So should I keep both. I'm SO confused. :(

schmittastic moderator

@Anna Ferree I think you should leverage the networks your created and pivot them to your new venture since that will be your main reason for social. If you still want to have a personal presence separate from your business however, starting new accounts makes sense as well. I just depends on what the purpose of the accounts will be and knowing why the audience follows you where they do.


ooh, i just came up with a question/topic for another time: "How do you safely change your twitter handle or move people to another Twitter?"


I have a domain name called foshiz.biz and I'm thinking of changing my twitter handle from awoo23 to foshiz.biz or something... Any thoughts?


Good job explaining how to do this...I was able to scan the copy and watch the video to fig it out pretty quickly.