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How To Move Facebook Friends to Your Business Fan Page [VIDEO]

Reviving the Savvy Sexy Social YouTube channel this week, I wanted to address an issue of those businesses who haven’t moved from a personal page to a fan page. Bottom line: you MUST be on a brand page if you’re using Facebook for your brand if for no other reason than it’s against the Facebook Terms of Service.

It may be a giant pain to try to move your current “friends” to “likes”, but there’s an effective way to make it happen and I’m talking about it today on the Triple S.

First, make sure you announce in a status update to the personal profile followers that you are planning on shutting down that page. It’s important that they know they will not hear from you in that location in the near future so they can follow the action you need them to to stay in touch.

Next, provide a link in that same status update directly to the business page. It should be a very easy transition to get them where you want them to be. Don’t make them search for the new page or guess where they should go. You will be very much less successful. If all they have to do is see you are moving page, and then click the link so they can click “Like”, that is the ideal situation.

Last, STOP providing complimentary updates to the personal profile just because you don’t want them to be out of the loop. You NEED them to be out of the loop so they will want to move over to stay in touch for all future information. The only announcements you should post on the personal profile are reminders to stay connected on your preferred fan page.

Make sure you track those people who move from the personal profile to the fan page and then delete them from the personal profile friend base. Not only will that help you track how well you’re converting friends to fans, but it will keep from annoying those people who moved from your additional reminders to the rest of the friends who haven’t yet. Keep them happy! Not overloaded…

Thoughts on Facebook personal profiles versus fan pages?

Amy Schmittauer Visit Website
Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.
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5 comments
AndrewWoo
AndrewWoo

ooh, i just came up with a question/topic for another time: "How do you safely change your twitter handle or move people to another Twitter?"

 

I have a domain name called foshiz.biz and I'm thinking of changing my twitter handle from awoo23 to foshiz.biz or something... Any thoughts?

AndrewWoo
AndrewWoo

Good job explaining how to do this...I was able to scan the copy and watch the video to fig it out pretty quickly.

schmittastic
schmittastic moderator

 @AndrewWoo Definitely a good topic. it's really difficult and kind of pointless to move people to another Twitter account, but you can easily change your username as long as it's available. What I would do i probably just warn the people you're thinking of changing it and then put in the description your "previously known as @awoo23) so that when people who missed the memo are looking to see who you are, they will know from your profile. But if a Twitter handle change makes sense for your branding then heck ya, do it!

schmittastic
schmittastic moderator

 @AndrewWoo Thanks Andrew! It's sort of simple but hard to explain. lol But I knew I had to talk about it! because I see if happening so often!

AndrewWoo
AndrewWoo

 @schmittastic ah ok, i didnt want it to delete my followers. I think foshiz.biz sounds cooler, and more memorable. will keep you posted...thx!