Reviving the Savvy Sexy Social YouTube channel this week, I wanted to address an issue of those businesses who haven’t moved from a personal page to a fan page. Bottom line: you MUST be on a brand page if you’re using Facebook for your brand if for no other reason than it’s against the Facebook Terms of Service.
It may be a giant pain to try to move your current “friends” to “likes”, but there’s an effective way to make it happen and I’m talking about it today on the Triple S:
Next, provide a link in that same status update directly to the business page. It should be a very easy transition to get them where you want them to be. Don’t make them search for the new page or guess where they should go. You will be very much less successful. If all they have to do is see you are moving page, and then click the link so they can click “Like”, that is the ideal situation.
Last, STOP providing complimentary updates to the personal profile just because you don’t want them to be out of the loop. You NEED them to be out of the loop so they will want to move over to stay in touch for all future information. The only announcements you should post on the personal profile are reminders to stay connected on your preferred fan page.
Make sure you track those people who move from the personal profile to the fan page and then delete them from the personal profile friend base. Not only will that help you track how well you’re converting friends to fans, but it will keep from annoying those people who moved from your additional reminders to the rest of the friends who haven’t yet. Keep them happy! Not overloaded…