The Trick to Filling Your Editorial Calendar

pink editorial calendarMost of your probably know the trick to a successful business blog by now, and that’s consistency. But the real question is when you’re looking at your editorial calendar. What is that strategy that will keep your content consistent? Its emptiness is as daunting as a blank blog post. Sure, you can check out my 353+ blog post ideas to start the wheels turning, but suggestions run out and you need a bigger plan to keep it going.

First instict might be to come up with a list of blog post ideas and then throw them in the calendar with a due date so you’ll get up and write them when the time comes. Sounds good, but that probably won’t pan out the way you like because of the random approach you’re taking and then you’ll get discouraged that you don’t want to work with the topics you came up with months ago. (Trust me. Been there.) So to make that process easier of coming up with posts in a shorter period of time, but give your blog a presence that feels more strategic than having a random blog post pumper-outer, you need umbrellas.

An umbrella should represent the different categories of content that you want to provide for your audience. These overall topics will give your wheels a head start when thinking of specific topics so you’ll stay both consistent and fresh. Here are a couple examples to get your started:

These are just some examples of the big-picture ideas you should be thinking about.  This strategy will help you make sure you’re leaving room on the calendar to update with current events (something important if you want a new audience to see your blog is fresh when they arrive) while also leaving room for the subjects that are less likely to expire quickly. Those long-lasting advisory posts are the ones that are going to be most beneficial for the SEO of your blog, especially if you’re answering the questions that you know many current and potential readers have.

Are you planning your blog with an editorial calendar? Share below!


  1. jennstaz

    NO way. “Editorial calendar (per savvysexysocial)” has been #1 on my to-do list for several months now. I actually have my scribbly post idea notebook and calendars with me today so I can hopefully work on it during lunch. It’s hard to find the time between wanting to just write a post vs planning, but I know that long term planning will benefit me and my readers tenfold. I just need like 2 more hours in a day, that’s all. Is that too much to ask?

    1. @jennstaz Haha you and me both sister! You know, if you’re not already part of the 5am club, you might find that that would change your world! But besides that, if you just breakdown your ideas to categories so you can have a more focused approach to brainstorming and strategizing your content, you’d be much further ahead!

      1. jennstaz

         @schmittastic  for sure on all points – I think what’s holding me back mostly is the fact that I did a calendar once before but got overwhelmed really quickly and then scheduled posts went by the wayside. I need to figure out a way to do it, even if I just schedule every other day. What are your thoughts on that?
        And do tell more about the 5am club. What time do you get to bed?

        1.  @jennstaz That’s why I suggest the umbrella idea. If you just have those general ideas waiting for you on a calendar, it will help your wheels turn to come up with specific headlines closer to the actual date. It will make sure you have a nice flow of different types of posts and not get burnt out of the topics you planned way in advance and are no longer interesting to you. Make sense?
          I usually have to get to bed between 10-10:30 to get up at 5. I always thought that was impossible, but in reality all the “work” i was doing late night was not the really productive stuff you can get done when your mind is clear at 5 am. I work from 5-9 without checking email. It’s FANTASTIC. The key I think is the not checking email part because that’s when other people’s agendas can get you off track.

        2. jennstaz

           @schmittastic Ah yes, makes total sense. Thank you!
          I would love to be able to get up right at 5 and work til 9; that would work best for me, too. But, I unfortunately need to start getting ready for work-work at 6:30. Maybe someday… 😉

  2. Great post! I just started using an editorial calendar via a plugin and it’s been very helpful. It’s helped me get organized and it’s getting me closer to my goal of writing ahead (posts that aren’t time sensitive or newsy) and having a few weeks of content done and in the queue.
    I agree that they are helpful in being more strategic about the types of posts you’re writing. I’ve done that for a while, but via notebooks and digital notes. A calendar has been the best!

      1. @schmittastic Absolutely. And most importantly it’s the only way that I’ll ever get my blog to the proverbial next level. It took 6 years of scrambling to ‘get something up’ to realize that having content planned out & done in advance will allow me to have time to do things I never get to; like hopefully producing video blogs as great as yours.

        Great site. Keep it up!

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