5 Reasons Why Social Media Doesn’t Work For You

Editor’s Note: This post was written by guest blogger, Katherine Salt. Learn more about her in the bio below this post.


You’ve set up your Facebook page, started tweeting and even had a go at this blogging malarkey! But have you been inundated with more business? Has the merry ring of the cash register become nonstop?  No? What you’re kidding me? Seriously this must mean social media is a waste of your time. Better rush back to advertising in the local paper or on the radio station and you can confidently sit there and say you tried but social media just doesn’t work for your business.

I’ve heard this time and time again, and in some cases social media doesn’t work and here are 5 reasons why yours isn’t!

You don’t know who your audience is.

As the cliché goes you can’t please all of the people all of the time so don’t try.  Think about who your audience is and why they would want to connect with you.  You will get better results by talking about what your audience is interested in. What are their problems, concerns and interests? Figure this out and your content strategy will write itself.

You’re not doing enough.

When you are running a business, finding the time to find something to say and share with your audience can quickly end up bottom of your ‘to do’ list. It’s easy to let it slip and just post when you think you have something interesting to say. Inconsistency means you can be easily forgotten by your audience and shows you aren’t interested in them, especially if you are only around when you have something to sell.

You’re trying to do too much.

Put it down!  Step away from the shiny new toy!  There is always an amazing new social network being raved about.  It can be fun to play with a new platform but is that where your audience hangs out? It’s not your job to be a social media expert (there are more than enough out there already), it’s your job to build and grow your business. Focus your time and energy on one or two networks and dedicate yourself to making them work for you.

You expect too much too soon.

This is a tough one, a lot of people start social media when their backs are against the wall and they are desperate for customers.  They have believed the hype that social media can turn around their business. They’ve read the case studies of phenomenal results in under 6 months by small businesses and they expect the same.  The reason these businesses are written about is because they are the exception rather than the rule.  Most of us just have to turn up, get on with it and be patient.  It takes time to build relationships and trust but stick with it.  Do it right and it will work it just takes time.

You’re BORING!

It’s time for a bit of tough love.  If you talk about yourself, your business and constantly push your products it isn’t going to take long before you alienate that audience you worked hard to get. Yes I get it, you and your business are the centre of your universe but they will never be the centre of mine?  Keep your audience in mind and provide valuable, interesting and entertaining content and see the difference it makes.

If you’re guilty of any of these (I know I have been) give social media another chance to help you connect with customers.

What are some of the struggles you’ve had with your online presence that make you want to give it all up?