You’ve seen those accounts with high follower counts and impressive Klout scores, but do those users really have influence over their networks? Before you look for power users to help you market your brand, tune in to today’s tripleSdaily and learn how to dig deeper into a user’s Klout score and find out just how influential they are of the people who’ve followed their account.
I found your site through Jay Baer and I'm impressed by what you're doing.
On the subject of your video, I've found it hard to convince clients not to focus on the breadth of the numbers, because as with Google Analytics, it seems to trigger some kind of OCD. Quality doesn't seem to trump quantity for most people very often.
I happen to manage a site for a friend of mine (writer, sportscaster) who does the absolute least and ironically has great FB and Twitter numbers (Twitter alone=1,000 tweets, 103 following, 2,733 followers). His following to follower ratio is better than a lot of people in the social media business! Now if I could only get him to take it seriously and make some money.
Btw, have you read Chris Guillebeau? You remind me of a case study I read about in his latest book.
Congratulations on your success!