Editor’s Note: This post was written by guest blogger, Allie Lehman. Learn more about Allie in her bio below this post. Enjoy!
I often hear people say, “I don’t need to focus on what my blog or blog posts LOOK like. Content is king.” I usually shrug my shoulders and agree…content is really important. But then after a few minutes I interrupt and explain that there are many people out there that will leave and choose NOT to return to your site because it’s ugly (or horribly structured). People like me. So I’m going to explain 5 ways to make your blog posts more visually appealing.
1. Grab my attention with an image. I try to start my posts with a photograph or some type of visual element. Now only does it grab someone’s attention in an RSS reader but when someone like me adds it to Evernote, I see a small preview of the photo. I wouldn’t even recommend using stock photos. I tend to get bored with the typical stock photo. Other options include:
- Search Creative Commons on Flickr
- Contact an amateur photographer and ask to use one of their shots (with credit of course)
- Take your own. People love original content. Use your point & shoot, invest in an SLR or heck…use your phone.
2. What fonts are you using? Personally, I think you should have 2-3 fonts that you consistently use in your space. Now with Google Web Fonts (http://www.google.com/
3. Differentiate quotes, links, titles, and body copy. There are many ways to do this. You have the ability to bold, underline, change text color, and italicize. If you’re savvy enough, alter your CSS to stylize certain headers, links, and copy. Amy does such an amazing job with this.
4. Maintain a uniform width. I cannot stress enough how important it is to maintain one width when dealing with your content. The body width of my blog is 700px. I make sure that my images are consistently that width. It breaks my heart when I see a beautifully WIDE blog posting photos that are only 400px.
5. Is your blog important? If it is (especially if generates income through ads, referrals and engagement) you should be investing in a designer. There are many freelance designers that would love to help you create content. With a designer, you aren’t limited. You can curate boards, integrate typography, and even brand your blog series with consistent titles and details.