Branding & Design
23

5 Ways to Make Your Post More Visually Appealing

Editor’s Note: This post was written by guest blogger, Allie Lehman. Learn more about Allie in her bio below this post. Enjoy!

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I often hear people say, “I don’t need to focus on what my blog or blog posts LOOK like. Content is king.” I usually shrug my shoulders and agree…content is really important. But then after a few minutes I interrupt and explain that there are many people out there that will leave and choose NOT to return to your site because it’s ugly (or horribly structured). People like me. So I’m going to explain 5 ways to make your blog posts more visually appealing.

stock vs. mine

1. Grab my attention with an image. I try to start my posts with a photograph or some type of visual element. Now only does it grab someone’s attention in an RSS reader but when someone like me adds it to Evernote, I see a small preview of the photo. I wouldn’t even recommend using stock photos. I tend to get bored with the typical stock photo. Other options include:

  • Search Creative Commons on Flickr
  • Contact an amateur photographer and ask to use one of their shots (with credit of course)
  • Take your own. People love original content. Use your point & shoot, invest in an SLR or heck…use your phone.

fonts

2. What fonts are you using? Personally, I think you should have 2-3 fonts that you consistently use in your space. Now with Google Web Fonts (http://www.google.com/webfonts) you aren’t limited to the typical font families. I would suggest a clean, bold font for your title. Perhaps a serif font. Then go the opposite way with your body font. Choose a clean, san-serif font that’s easy to read. The contrast should compliment the fonts individually–not give your readers a headache.

3. Differentiate quotes, links, titles, and body copy. There are many ways to do this. You have the ability to bold, underline, change text color, and italicize. If you’re savvy enough, alter your CSS to stylize certain headers, links, and copy. Amy does such an amazing job with this.

images

4. Maintain a uniform width. I cannot stress enough how important it is to maintain one width when dealing with your content. The body width of my blog is 700px. I make sure that my images are consistently that width. It breaks my heart when I see a beautifully WIDE blog posting photos that are only 400px.

perfect blog post

5. Is your blog important? If it is (especially if generates income through ads, referrals and engagement) you should be investing in a designer. There are many freelance designers that would love to help you create content. With a designer, you aren’t limited. You can curate boards, integrate typography, and even brand your blog series with consistent titles and details.

What do you think? Agree? Disagree? 

Allie Lehman Visit Website
Allie is an artistdesigner and blogger. Be timeless, not trendy.
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23 comments
alliepal
alliepal

@Janine_Renee thanks Janine!

CourtneyBanks
CourtneyBanks

I love the options you listed for different ways to have awesome images. Definitely some things I hadn't thought about. Great article Allie!

worksofanselm
worksofanselm

Allie always has the best blogging tips! I'm in the process of trying to redesign my blog, there are a couple tips here I hadn't given enough thought to. Thank you!

Chubbaluphigous
Chubbaluphigous

@Schmittastic BUT THERE IS NO MENTION OF CAPS LOCK. IT IS LIKE CRUISE CONTROL FOR BETTER.

Andrea
Andrea

Great post Allie!  I fully agree with starting a post with a picture and it should be one that you have taken, unless for some reason it's necessary to use another.  Nice tip on google fonts too!

schmittastic
schmittastic moderator

Great post, Allie! This is going to help so many people trying to bring design to the level of their content. Thanks!

madeinargentina
madeinargentina

@SavvySexySocial welcome! keep on writting! gonna save ur site into my favs! :)

alliepal
alliepal

 @CourtneyBanks Thanks Courtney!! Yes--there are so many awesome images out there that don't look so "cookie cutter." As an amateur photographer, I love it when people use my photos.

schmittastic
schmittastic moderator

 @CourtneyBanks Allie's skills are for real. So glad she shared this one with Triple S today. Looking forward to yours tomorrow, Court!

alliepal
alliepal

I agree, Andrea! Recently I really have limited myself to only using my own images unless I'm promoting or sharing something that I really love.