Tabatha Coffey on Small Business Success

Yesterday afternoon I went to the gym to get in my 4 mile run for the day. (Who runs 4 miles a day?? Someone training for a half marathon. That’s who.) I flipped on the plasma hoping that something on TV would keep me distracted from having to run for such a long time and on came The Talk. After listening to their rambling about various issues, finally an interesting and relevant segment came along — Redo You: Career.

Tabatha Coffey, host of the reality show Tabatha’s Salon Takeover on the Bravo network, joined the talk show segment as a guest to share her thoughts on her best tips to start and run a successful small business:

Coffey, who started her business in the wake up 9/11, squashes the idea that in a bad economy you can’t be successful in business. She says:

  • Have a great business plan
  • Make sure you have the resources you need
  • Get your finances in place
  • YOU HAVE TO WORK HARDER!

In regards to why women are more likely to start a small business than men, T.C. says the ladies think more creatively and want to nurture and grow a good idea into something fabulous so we are more likely to be the ones to take risks (yah baby!)

She also says that if you want to go into business but aren’t sure what you have is more than a hobby and could potentially bring in a profit you need to think about the following:

  • Do your research!
  • Know who your audience is. Who are you selling to?
  • Know how you need to market

Step One is ALWAYS to create a business plan!!

If you’re already in business, T.C. believes you really need to focus on your staff! Are they properly trained? Are they helping or hurting your bottom line?

And don’t forget that it’s all about the customer! Service is really important to maintain and grow your business relationships. Treat them the way you’d like your business to be run and respected in return!

More from Tabatha:

Aside from the clip above, they also had Tabatha answer some viewer questions at the end of the show. And the one I wanted to share with you was when one question asked:

What can I do to increase my clientele? I would like to know how to get even more traffic in our doors?

And guess what the first words out of T.C.’s mouth were? Social media! “I think a lot of businesses underestimate it.”

Word.

About Amy Schmittauer

Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.

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9 comments
SavvySexySocial
SavvySexySocial

@PeakAccounting thanks for tweeting our Tabatha Coffey post! Happy Monday!

1adygodiva
1adygodiva

@SavvySexySocial pls like our"get tabatha on @theellenshow".if u dont mind pls share/rt&sorry if uve already been asked http://t.co/11zdvB6v

billquiseng
billquiseng

Very welcome, @SavvySexySocial. Your #socialmedia blog http://t.co/JQWFlreP and #sm videos are a #mustfollow for #smallbiz newbies like me.

billquiseng
billquiseng

Very welcome, @SavvySexySocial. Your #sm #socialmedia blog http://t.co/JQWFlreP and videos are a #mustfollow for #smallbiz newbies like me.

billquiseng
billquiseng

I'm old enough to remember the recession in the 1990's. I remember what Sam Walton, founder of Wal-Mart said about it, “I was asked what I thought about the recession. I thought about it and decided not to participate.” Tabatha has it right. Success is about being focused, not on the global world, business, or economy, but rather being focused on personal decisions that could affect a business and its profitability. As Colin Powell, another 90's icon, said, "There are no secrets to success. It is the result of preparation, hard work, and learning from failure." After 30+ years in hospitality, as a speaker newbie only since last July, I think this is the greatest time to launch a business. Just a few years ago, the only way we could advertise our hotel was via print, radio or TV and were limited to the cap in the marketing budget. And during the recession, marketing expenses were the first to be cut. Today the cost of advertising is only limited by the time we can devote to social media. And while, as a male, I'd contest that women are more apt to be successful than men, I'm not stupid. That's why I am more than happy to listen and follow advice of smarter and more successful women like Tabatha and you. Thanks for sharing.

brianomv
brianomv

@SavvySexySocial Tabatha scares me lol

schmittastic
schmittastic moderator

 @billquiseng Bill what a fantastic contribution to this post. Thank you so much! I completely agree with Walton's statement and the way that Tabatha phrased it as well. Such a great point. You can't be successful if you leave the decision entirely to what the world has decided our state of success is. I'm sorry but that's why I work for myself and love it. I get to decide how well I do and it truly is based on how hard I work and how well I know my business. Thank you so much for the comment, Bill. I hope to see you in the comments section more often :)

billquiseng
billquiseng

@SavvySexySocial Very welcome. Really enjoy your humor on your videos and am learning a lot from your insight. To your continued success.