Rivaling Inspiration - Savvy Sexy Social with Amy Schmittauer
Video Marketing
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Rivaling Inspiration

Many people know me as a vlogger (video blogger).lights and bulb

But what many viewers don’t know is that I have a special place in my heart for writing.

When I feel like writing, it’s not the same as when I’m in video mode. I have a strange urge to be stupidly hilarious when It’s time to film. It’s not because I’ve always wanted to go into comedy, cause I haven’t. I know I need to work really hard to keep a viewer’s attention for a whole 5 minutes and it just works for me to be cheesy and edit jump cuts to make it easier for people to pay attention.

But when I sit down to write a blog post or an email for my audience, it’s like there’s another voice coming from me. I have a harder time implementing humor or lax into my writing because I’m so focused on informing and cutting to the chase. I want to concentrate on delivering great information with a motivational overlay.

I’ve really struggled with these differences in delivering content because it seems so weird to me that I don’t lean on a consistent delivery type in both venues when I’m talking about the same subject matter.

But it finally dawned on me.

When I thought about those that inspire me, it became clear.

The personalities that I read on a daily basis, such as Chris BroganEv Bogue, The Skool of Life, and others are very motivational and informative with their writing. I’m inspired by those voices so my default tone leans in the same direction.

But when I make a video, I channel very different influencers. Those quick-witted ‘Tubers such as iJustine, Philip DeFranco, and Grace Helbig are what motivate me to deliver my message in the most effective way to a listening audience. Comical, fast, and purposeful (even if the information isn’t that important).

Who inspires your voice? Do you notice a difference between your writing, videos, and/or your true personality?

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Amy Schmittauer Visit Website
Amy Schmittauer is Founder & Face of Savvy Sexy Social, a video series dedicated to helping you go after the life you want. The show on YouTube has an archive of over 600 edutainment-style episodes teaching personal development, vlogging, lifestyle design, and social media. A community from nearly every country in the world has elevated the series to amass more than 3.5 million views, inspiring the release of Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging. Follow Amy on Twitter.
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