Rivaling Inspiration - Amy Schmittauer | Savvy Sexy Social | YouTube Marketing & Personal Branding
Video Marketing

Rivaling Inspiration

Many people know me as a vlogger (video blogger).lights and bulb

But what many viewers don’t know is that I have a special place in my heart for writing.

When I feel like writing, it’s not the same as when I’m in video mode. I have a strange urge to be stupidly hilarious when It’s time to film. It’s not because I’ve always wanted to go into comedy, cause I haven’t. I know I need to work really hard to keep a viewer’s attention for a whole 5 minutes and it just works for me to be cheesy and edit jump cuts to make it easier for people to pay attention.

But when I sit down to write a blog post or an email for my audience, it’s like there’s another voice coming from me. I have a harder time implementing humor or lax into my writing because I’m so focused on informing and cutting to the chase. I want to concentrate on delivering great information with a motivational overlay.

I’ve really struggled with these differences in delivering content because it seems so weird to me that I don’t lean on a consistent delivery type in both venues when I’m talking about the same subject matter.

But it finally dawned on me.

When I thought about those that inspire me, it became clear.

The personalities that I read on a daily basis, such as Chris BroganEv Bogue, The Skool of Life, and others are very motivational and informative with their writing. I’m inspired by those voices so my default tone leans in the same direction.

But when I make a video, I channel very different influencers. Those quick-witted ‘Tubers such as iJustine, Philip DeFranco, and Grace Helbig are what motivate me to deliver my message in the most effective way to a listening audience. Comical, fast, and purposeful (even if the information isn’t that important).

Who inspires your voice? Do you notice a difference between your writing, videos, and/or your true personality?

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Amy Schmittauer is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views. Amy’s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World. Connect with her on Twitter.
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