The fastest growing social network on the planet is still going strong and with the latest announcement of brand pages, there’s an even greater opportunity to grow your community on Google Plus.
Getting content found can be somewhat easy on G+, but only if you’re approaching its features in your favor. Here are a few that will not only get you found by new readers, but also turn the network into the top-referring source of traffic to your blog:
1. Post Publicly
Google Plus really nailed a feature that was greatly desired by the people of social media: Circles. Limited access dependent of your friend-type status. And I definitely think they’re a great feature to have. But Circles really only benefit me when I’m trying to split people up for viewing purposes. When it comes to posting an update, I always post to the Public. Not to a particular circle. Not to just my friends. I want anyone that could possibly be interested in my blog and my content to find it. And posting to the Public of Google Plus is one of the top ways to get that accomplished. (Not to mention the GREAT perks of Google Search optimization!! You know Plus and Search are like besties, right?)
2. Tag Users In Your Update
When you’re writing a status update for Google Plus, help spread the word by incorporating other Google Plus users. For instance, if you happened to talk about your friend in the post or maybe you interviewed another source in your industry, make sure you tag their name in your update because they will see the article directly, and hopefully interact and share it with their communities. Everytime a post is +1′d or commented on, it stays high up in the news stream. So the more people interacting with it, the more new people will see it.
3. Attract Attention With Multimedia
Google Plus is like Facebook in the way that pictures and video win big. So, don’t let those opportunities pass you by. Instead of just posting the link to your article and letting the predetermined post preview show up, be different. Upload a picture that is relevant to your post, and then explain its relation with a shortened link to your post. There is more likely to be curiousity in clicking the link this way.
4. Ask A Question To Drive Conversation Around the Post
Give your Google Plus audience a homework assignment, or rather don’t make them read your post at all. The cool thing about Google Plus and engaging it is how comfortable people are to leave comments on their circles’ status updates. So when you pose a question revolving around the content of your post, lead them to want to read your post first and then come back and join the conversation, but be sure to welcome people who only want to share their thoughts without reading as well. Interaction on your social network, no matter if you’ve gotten the traffic yet or not, will lead to more traffic and interaction in the future.
5. Fill Out Your Google Profile In It’s Entirety
This is kind of a no-brainer, but you don’t want to have worked so hard to get a bunch of attention from your network and then not have the sufficient information on your background to please your investigative audience. Give them all your contact info and ways to find you so that the interaction doesn’t stop on Google Plus. You want them to have many ways and reasons to visit your blog.