Personal Branding with Twitter
I love my Twitter account. I love chatting. I love posting pictures. I love sharing great posts. I love marketing my blog.
But my personal brand is a little complicated, you see.
Savvy Sexy Social is only a little bit of who Amy Schmittastic is. What I do to make money plays a role in why this blog exists. It’s my portfolio. My advice archive. My recruitment hub.
But long ago, when I first discovered the power of social, I was not using Facebook. I wasn’t using MySpace. And there wasn’t even a Twitter yet. The first social network that started my professional digital journey was Youtube.
I’ve had a few channels. At one time, I was in a band and shared a lot of our practice and gig videos. And then I realized how much fun creating videos with my friends was. So that is how The Schmittastic Vlogs came along.
It didn’t take me long to realize I was pretty good at what I was doing. Nor did it take long for me to realize that I needed other social networks to share my videos and continue to grow my audience.
Fast forward. My Youtube Schmittastic channel is still very much alive and well and I also now have a Savvy Sexy Social channel to compliment this blog.
So of course, I made two separate Facebook fan pages because that only made sense. The people that were tuning into my crazy antics on Schmittastic are looking for something different than my crazy antics on Savvy Sexy Social.
But when it came to Twitter, I was struggling. I created a Savvy Sexy Social account, but I was always saying the same stuff on my personal Twitter account. It was kind of worthless for me to have both. So I decided to stop updating the official Twitter account, and just stick with my Schmittastic Twitter account. And things have been good…
…but my OCD tendencies still tell me that things are not right. From a personal branding stand point, I’m not giving my Schmittastic Youtube subscribers a good opportunity to connect with me because I’m always “on” for the Savvy Sexy Social presence on my personal Twitter account. It’s not cut and dry like on Facebook.
So that’s why, after much deliberation (pretty much since I chose to use only one account), I’ve changed my mind (again) and will be updating the official Savvy Sexy Social Twitter account for the purposes of this blog. I encourage you to follow the account if you are interested in staying updated of posts, events, tips, and all things social media marketing. I will obviously not completely abandon that content on my Schmittastic account, but I want it to be a more personal connection to me, versus the professional.
Amy, why did you bother going into that whole story when you could have just said that we should follow that other account, too?
Because personal branding is important. And the decisions you have to make yourself could be related to the things I have to work out for my own presence. This is some good advice for those who feel lost on this subject. To have two accounts? Or not to have two accounts? That is the question. And this my answer.