Personal Branding with Twitter - Savvy Sexy Social with Amy Schmittauer
Social Networking

Personal Branding with Twitter

I love my Twitter account. I love chatting. I love posting pictures. I love sharing great posts. I love marketing my blog.

But my personal brand is a little complicated, you see.

Savvy Sexy Social is only a little bit of who Amy Schmittastic is. What I do to make money plays a role in why this blog exists. It’s my portfolio. My advice archive. My recruitment hub.

But long ago, when I first discovered the power of social, I was not using Facebook. I wasn’t using MySpace. And there wasn’t even a Twitter yet. The first social network that started my professional digital journey was Youtube.

I’ve had a few channels. At one time, I was in a band and shared a lot of our practice and gig videos. And then I realized how much fun creating videos with my friends was. So that is how The Schmittastic Vlogs came along.

It didn’t take me long to realize I was pretty good at what I was doing. Nor did it take long for me to realize that I needed other social networks to share my videos and continue to grow my audience.

Fast forward. My Youtube Schmittastic channel is still very much alive and well and I also now have a Savvy Sexy Social channel to compliment this blog.

So of course, I made two separate Facebook fan pages because that only made sense. The people that were tuning into my crazy antics on Schmittastic are looking for something different than my crazy antics on Savvy Sexy Social.

But when it came to Twitter, I was struggling. I created a Savvy Sexy Social account, but I was always saying the same stuff on my personal Twitter account. It was kind of worthless for me to have both. So I decided to stop updating the official Twitter account, and just stick with my Schmittastic Twitter account. And things have been good…

…but my OCD tendencies still tell me that things are not right. From a personal branding stand point, I’m not giving my Schmittastic Youtube subscribers a good opportunity to connect with me because I’m always “on” for the Savvy Sexy Social presence on my personal Twitter account. It’s not cut and dry like on Facebook.

So that’s why, after much deliberation (pretty much since I chose to use only one account), I’ve changed my mind (again) and will be updating the official Savvy Sexy Social Twitter account for the purposes of this blog. I encourage you to follow the account if you are interested in staying updated of posts, events, tips, and all things social media marketing. I will obviously not completely abandon that content on my Schmittastic account, but I want it to be a more personal connection to me, versus the professional.

Amy, why did you bother going into that whole story when you could have just said that we should follow that other account, too?

Because personal branding is important. And the decisions you have to make yourself could be related to the things I have to work out for my own presence. This is some good advice for those who feel lost on this subject. To have two accounts? Or not to have two accounts? That is the question. And this my answer.

Click to follow our new(ish) account!

What kind of issues have you been dealing with when it comes to making personal branding decisions? Leave a comment below:

Amy Schmittauer Visit Website
Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose members have contributed more than 3 million views. Follow her on Twitter.
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I have 2 twitter accounts also. My company wants me to promote them so I just started a twitter account for them @evans_team but I also want to build my personal network (for the future) @seanfrazer7 . It's hard trying to have a voice for a whole company and not make it sound just like my personal twitter account. When you manage a business twitter account do you focus more on finding and giving content, or do you go about it as a conversationalist like I would with my personal account?


I recently started a personal twitter because I didn't feel right using my business account for that purpose. I am so glad that I did. I use hootsuite to update my business account with organizing tips and events and the personal accounts to connect with people I want to follow and other mommies. Very useful tip for us business peeps!


I follow both because I dont want to miss any of your gold nuggets, but you are right, I done the same in the past I make a separate account for a project and then I completely forget to update it, also had people tell me it was redundant since I was writing the same updates on both, now I have been following you for quite a while (stalking comes to mind), and I have come to realize that you are your brand, SSS is Amy and vice versa and I dont think that is a bad thing, you are a walking talking knowledge database of social media and I for one appreciate it, I also appreciate the small glimpses you give us of your private life now and then, it makes you so much more believable, anyways that is all just IMO.

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