Just like the rest of Facebook, the fan pages have had some changes too. Particularly in the Insights section.
The most obvious change is what they put on the front page for everyone to see. Number of “people talking about this” in the last 7 days.
You’ve probably noticed it is a significantly smaller number than the one right above it, which is how many “Likes” you have. And that’s because this metric wants you to start thinking about how many of those who’ve “Liked” you are actually engaged with your activity.
Why is this metric important?
Hopefully you already know how important it is to take advantage of the overwhelming influence of Facebook users to their peers. Each time someone is sharing a story about you to their network of friends and family, they pretty much gave you free advertising on their page. Because they supported/engaged with your page in some way, that action will be shared and possibly trigger new visitors to your page.
What exactly are they “talking” about?
Essentially, the number of “people talking about you” is going to go up when someone has created some sort of story with your Fan Page:
- Amy liked Savvy Sexy Social,
- Amy commented on Savvy Sexy Social’s photo album,
- Amy shared a story from Savvy Sexy Social,
- Amy wrote on the wall of Savvy Sexy Social,
- any comment that has tagged the page, “Savvy Sexy Social”.
All of these are examples of me talking about my fan page. By creating one of these stories on my personal Facebook wall, I am going to be a part of the “people talking about this” metric because I shared information about the page with all 900 or so of my friends.
Are they saying bad stuff about my page?
It’s possible. No matter what the story is, if it’s involving your Facebook fan page, it will be a part of this metric. There isn’t a way to tell yet whether the stories are positive or negative. Even if you could, I highly doubt Facebook would publicize that in your sidebar. It would be in the Insights section for your eyes only.
But even if they’re saying something bad about you, they were going to say it even without this metric as a factor. If something negative ends up increasing this metric for your page, they are also increasing the viral factor as well. And you know what they say. All publicity is good publicity.
What do you mean by viral?
We all know pretty well when something “goes viral” that it is from a piece of content getting shared lots of times. Facebook stories are sharing your page and the Insights section then measures all those people that may be within reach of the stories virality. Good, bad, or ugly. Your brand is being seen by a different number of people than just how many have liked your page.
How can I tell what this metric is doing for my page?
- Go to your Facebook Fan Page’s Insights listed underneath your profile picture. (You will have to activate the New Facebook Insights if you haven’t already.)
- Click “Talking About This”.
- The Demographic data will not be available to you if you do not have 30 or more “people talking about you” but if you scroll down you can see how many people your stories are touching.
- On the left, you have the number of people talking about you on a daily basis.
- On the right, you have the number of people who saw the story published by a friend. ie. If 10 people were talking about you, then Facebook will add up all of those 10 people’s friends who saw the story in their timeline.