If kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook business page as you need to be where your audience is. And today, our children, teens, young adults and even older adults like my former roommates and my ex (who deny they are addicted to Facebook) can be found updating their profile, commenting and changing their status updates regularly.
The New York Times wrote an article recently that showed kids are finding crafty ways to get around the increasing number of Facebook bans their schools are implementing. One eighth grader, who preferred not to be named, said he coached a school administrator on avoiding the ban last year. “She hated not being able to get on Facebook at work and asked for my help one day in the office,” the boy explained, more than a little sympathetic to her plight. “What could I do?”
It came as no surprise to me, and it’s speaking volumes of the need for small businesses, as much as they want to continue down that stream of Facebook denial, to get on board and create a Facebook business page. It is time for them to put themselves in front of this next generation of Facebook addicts.
Need more proof?
5 Reasons Why You Must Setup a Facebook Fan Page Fast!
- Kids, soon adults, and millions of young and not-so-young adults are your future audience and they are all there, “friending” Justin Bieber under their covers (like my daughter last night) when they should be asleep.
- With over 600 million users and almost 50% of them on Facebook daily… stop… think about it…, AND over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right?
- Your Facebook business page is like the huge billboard in Times Square except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.
- The search engines love a Facebook business page. Because a business page is a public URL, your site will have a much easier time making it to the top of a Google search than your website. That’s unless you’ve invested a lot of money into SEO (not that there’s anything wrong with that).
- As mentioned earlier, your competition already has a Facebook business page, and not because they want to share about their favorite rice and beans recipe. Many online marketers, myself included, now believe that the Facebook “Like” button is becoming just as significant as backlinks to a website. In other words, the more “Likes” your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been “linked” to it.
There are so many good reasons to create one of these Facebook business pages. For now, think about the math. The average Facebook page has 140 friends. When you post to Facebook, your “friends” and all their “friends” will view your post.