Working for yourself is a difficult decision. One I made for myself officially earlier this year.
I left a position with great job security because I wanted to follow my instincts and work more in the digital space. I took a job as a copywriter to keep from making a financial leap. It was work I enjoyed, but not exactly what I wanted for myself. So when it came time to leave there, I knew I had to do what was in my heart.
I wanted to be my own boss, make my own hours, and do the work that I am best at.
So that’s what I did. And I’m still doing it. A decision that has been rewarding, exhausting, liberating, frustrating, slow, busy, unknowing, and a lot of other things. I have a new emotion about my career every day. But I wouldn’t have it any other way.
I’m doing okay on my own in large part to the incredible amount of reading that I do. (If you’re impressed with how much content I publish… you wouldn’t believe how much I take in.) And today I wanted to recommend one of the resources that has helped guide me to become a better service provider and businesswoman.
This book was recommended to me by my favorite European and business consultant, Matthew Kimberley. The two of us were on a sponsored road trip this summer and this book was one of the many things Matthew suggested to light a fire under my business.
If you are a service provider and looking to improve on yourself and grow your business, this book is an absolute staple for your education. I insist you download the free chapter on your Kindle so that you can be convinced to buy it yourself. It has been one of the Top 2 resources to help me grow my client base and increase business. Here are some things I learned:
10 Things I Learned from Book Yourself Solid
- It’s not good for my business to accept anyone with a budget. I have to set my “Red Velvet Rope Policy” so that I can continue loving what I do.
- Knowing what the needs and desires of my target market are and keeping them in mind in everything I do will give me an edge above the competition.
- Networking doesn’t have to be so stuffy. I can share what I do in a way that’s enlightening instead of putting people to sleep.
- Communication. Communication. Communication. I have a network for a reason. Stay in contact.
- I learned the perfect price for my services and how to know when I can raise the price without getting beat up in an alley by my conscious.
- Maintaining my blog is a great contribution to my foundation and the Core Strategies of Book Yourself Solid
- I must have a contact database and update it frequently to track those I haven’t reached out to recently.
- How to seek out great speaking opportunities and build my experience in front of an audience.
- Social media strategies to show off my brand and my services (I actually knew this one already
- Selling myself doesn’t have to be weird and awkward. I can be a confident consultant, ready to share my abilities with the world.