At this point in the week you should have picked your e-mail host, assigned a nice place on your blog for a sign-up form, and are now ready to send out some e-mails. To get you started, here are some best practices to keep your correspondence successful and not just unopened junk in the inbox of your reader.
Give away something nice
A lot of people will be on the fence of whether they want to be connected with you and probably won’t initially sign up to be on your e-mail list. Give them that extra push and offer them a piece of information that they need to know for their business so they’ll make that commitment. Then you can win them over with your awesome e-mail content later, making them more likely to stick around.
Respect their privacy
Never take advantage of the fact that you hold many peoples’ personal contact info. Think about if it was you if you do decide to handle it in some way other than how they have agreed to connect with you. No one likes to hear that someone got their e-mail from another business. That’s just ew.
Give subscribers options
As discussed yesterday, you are more likely to have people stick around if they can define the relationship between you. This is why I just started offering three different kinds of lists for my readers so they know when they are going to hear from me. With no surprises, we can just focus on the content and getting their business to be more social.
Listen to spam warnings
If your e-mail host is telling you that something you are doing in your newsletter is spammy, listen to them. That information is there for a reason and it’s only going to help you stay on the good side of the inbox, and not in a Spam filter somewhere. What a waste of your writing.
Stay in contact consistently
Don’t get your readers’ e-mail addresses and then get lazy and not connect. By the time start back up again, your first e-mail to them will have a bunch of unsubscribes on it from people who forgot about you and probably don’t have any use for you anymore thanks to the other guy that’s e-mailing on regular basis.
If you can’t come up with a good headline, you should rethink sending it at all
Don’t send an e-mail unless it has something in it that your reader wants/needs to know. Without that content, your headline will not draw them in, and it will be disregarded altogether. So if your headline is not compelling make sure you have the content to back it up. If not, don’t send it.
Do you have any good practices for e-mail marketing? Please leave them in the comments below: