One of the main things that people use LinkedIn for is to search for business professionals in a particular niche. Optimizing your profile so that people actually see your name when they are looking for someone in your industry is extremely important.
What is your specialty? How do you want people to find you? You need to come up with this phrase and stick with it because it’s going to be strategically placed to optimize your profile.
Let’s say you are a Personal Financial Planner. Do a search for that exact phrase and see where you show up in the search results.
Okay, make a note of where you are now and we’re going to move you up. All you have to do is take the phrase “Personal Financial Planner” (or whatever your title is) and make sure it is in all of the following five fields:
- Current Employment
- Previous Employment
Once you have found a place to strategically place your phrase in all of these fields, search for the phrase again and see where you are in the search results.
Most of the time, if not all, you should be on at least the first page of search results. For my line of work, the competition is a bit more steep (all us social media people know how to work the system) so I’m only on the second page of results.
But even if you only end up on the second page, you might want to see where you are when it comes to your geographic area. Depending on your expertise, people might only look locally which will give you an even better chance at being one of their top referrals. When I reduced my search to Columbus, Ohio, I was ranked #2 overall.
Where did you end up in the search?