Growing your network on Twitter is not just great for social proof, it’s great for website traffic, too. New followers are likely to check out your bio and visit your link to learn more before they decide to follow along with your tweets.
This is why, you may have noticed, I have a specific page for Twitter visitors to land on when they click over to my site. If you know they’re comin’, you should give them the kind of welcome they’re looking for.
But before you can get more website traffic, you gotta get more followers. Let’s start with the obvious. Twitter is not a get-rich-quick scheme. You have to put time, energy and care into you profile if you want people to respect you and decide you are worth their reading time. Check out this list of things you should be doing every day to have a great Twitter presence that will make followers flock to your profile.
1. Share information in your niche
A large majority of people on Twitter rely on it for news and information, in addition to building relationships. Make sure whatever expectations you set in the bio of your profile actually happen in your tweets. Share whatever information you find useful that your audience would as well, and do it often. If you can be a hub for education, people will latch on quickly.
2. Follow relevant tweeters
It’s obvious for you to follow the big names in your industry. All for the betterment of your own knowledge. But you should also be looking into who is following or tweeting those names. Why? Because when you follow people who are already interested in the same information that you share, they are likely to follow you back. It’s audience targeting at it’s simplest.
3. Thank any and every retweet you get
If people show their appreciation for your tweets by sharing them with their network, you better bust your little arse to show them your appreciation. People retweet because they want to, but being recognized for it is a really nice thing, too.
4. Follow back people who follow you
Following back the people that followed you first is a great way to show that you also care about what they have to say. That’s the beginning of some beautiful engagement, right there. You’ll notice that this is not something I do on my personal Twitter account because that’s where I try to stay focused on the people who I know in real life or admire professionally. But on the Savvy Sexy Social account, I want all of those followers to know I’m listening to them there and want to know what’s happening in their daily lives that I can help them achieve with social media.
If you’re going to have a Twitter presence, you gotta tweet. Make sure you’re popping in to check your stream for conversations you can add value to. And if it’s hard for you to just check-in, maybe you should be scheduling time out of your day just for Twitter. Just make sure you’re present, because otherwise those tweeters will peace out. Retweets and replies go a long way, so many sure that is the bulk of your activity!
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