Facebook
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What Facebook is Actually Good For

So you have a Facebook fan page and you have some fans. They’re great and all, but you’re always thinking:

How Can I Get More Fans?

Well, I’ll tell you how. In order to grow your fan page fast, you are going to have to buy Facebook Ads. That’s it. Write some great copy. Entice them with a free product. You’ll be getting “liked” more than you ever have in your whole life.

But is that really what you want? Is that really what this platform is for? Who says they’re going to stick around anyway?

Let me ask you: Are you helping your current fans have a good online experience with your brand? Are you showing them a community they can love being a part of? Can you look at your fan page right now and say “If 1,000 new fans came to my page today, they would definitely want to stick around”?

What Facebook is actually good for if growing the relationships of the people who love your brand. Keep them around by giving them great content, driving interesting conversations, and making them comfortable as a member of your community.

The more engagement you drive to connect with them, the more likely they’re going to advocate for you to friends and family in the future. And it’s all about word-of-mouth marketing anyway, isn’t it?

So, what have you done for your fans lately?

Amy Schmittauer Visit Website
Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.
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7 comments
omv
omv

I think the secret is interaction, if you talk to the fans they will stay around, if you dont they forget about you. that is how it works with me anyways.

Latest blog post: Come Join Me On Google+

hellobrio
hellobrio

Ahh as you know I'm totally struggling with my personal makeup blog FB page. It's tough seeing the number of impressions and then a small percentage of feedback. I know it's necessary to keep pumping up my Facebook pages because there are some people who rely heavily on Facebook, but I find that it can be more spammy, if you post an article more than once, than Twitter. I find it hard to create unique content for my Facebook page when I'm constantly doing so on my webpage and my YouTube channel! Maybe if I blogged full time... *dreams*

hellobrio
hellobrio

@omv agree that it's all about interaction, but unless you do this full time... it's nearly impossible! I like to choose one or two places to interact... i.e. twitter and maybe g+ now. i feel like ppl who are engaged via social media are on those platforms!

schmittastic
schmittastic moderator

@jennstaz haha it's true. It's really hard to get people's attention on Facebook when it is frowned upon to over post but you might not show up at the top of the News Feed because your EdgeRank score isn't high enough. you have much more control, it seem on Twitter and Google Plus. However, the masses are still there so that is why it is the MUST when it comes to social presence. Really bizzare.

schmittastic
schmittastic moderator

@jennstaz@omv The important thing to remember is where you audience is. If they are on Facebook and you just aren't getting a reaction from them, you are either not posting at the right times or you're not engaging them with you content. I'm not saying you're doing it wrong, but what people react to on Google + and Twitter is different than Facebook... and it's definitely more harder to get them to take the time and comment.