What Facebook is Actually Good For
So you have a Facebook fan page and you have some fans. They’re great and all, but you’re always thinking:
How Can I Get More Fans?
Well, I’ll tell you how. In order to grow your fan page fast, you are going to have to buy Facebook Ads. That’s it. Write some great copy. Entice them with a free product. You’ll be getting “liked” more than you ever have in your whole life.
But is that really what you want? Is that really what this platform is for? Who says they’re going to stick around anyway?
Let me ask you: Are you helping your current fans have a good online experience with your brand? Are you showing them a community they can love being a part of? Can you look at your fan page right now and say “If 1,000 new fans came to my page today, they would definitely want to stick around”?
What Facebook is actually good for if growing the relationships of the people who love your brand. Keep them around by giving them great content, driving interesting conversations, and making them comfortable as a member of your community.
The more engagement you drive to connect with them, the more likely they’re going to advocate for you to friends and family in the future. And it’s all about word-of-mouth marketing anyway, isn’t it?
So, what have you done for your fans lately?