Welcome back to The “Reasons You Don’t Want To Blog That Are Stupid” Series – Part III
If you haven’t hear this excuse before, you must not be in business.
“That’s going to take too much time!”
You know what? Having a blog IS a time commitment. I’m not going to try to convince you that it’s not.
But don’t you think there’s a reason why so many social media specialists like me are trying to convey how valuable this platform can be for you?
I know you are trying to run a business. And social media, although important, is not something you feel your time would be best spent on.
But because a blog gives you the opportunity to attract traffic to your website on a more regular basis (cause I really hope you’re not just tweeting “Visit my site!” without a damn good reason), you have to find a way to make this work for you.
The key here, just like everything else, is to have a plan before you go in. Can you set aside time for three blog posts a week? How about just one? The best part about blogging is that you should only be sharing what you know. So right off the bat, your content should already be very familiar to you. And then if you follow good advice to prepare for a blog before you actually sit down to write it (like preparing an outline, do your research in advance, work out a good headline), then you’ll find the words flow much more easily and time won’t be wasted staring at a blank page.
If you just don’t think you have any extra time slots to make this happen, you can hire someone else to do it for you. Or maybe even find a newbie who would like to do it free of charge on an intern/portfolio basis. It is easy for you to find good bloggers who can help you get words to page for your blog.
Just make sure that you do your research before you chalk something up to “too much time.” I’m sure that excuse will be out the window once you see the conversion rate of your new traffic to sales. But you won’t know until you blog!
Is lack of time really your excuse for not blogging? Or maybe is it just your cop out?