The “Reasons You Don’t Want To Blog That Are Stupid” Series — Part One
Ugh. That face.
That dreadful face I get every. single. TIME I tell a client that they need a blog. And for those of you who don’t think I know about your eye rolling while you read that part of my eBook, I do.
In an effort to enlighten you a little, I am going to acknowledge your arguments for the sole purpose of turning it into a blog series where I get to shut down your excuses. You can see how this is a win-win, right? Good.
Then let’s start with Excuse #1, probably the most popular:
“We don’t want to welcome opportunities for negative feedback and comments.”
I get that every business owner’s worst nightmare is to read slanderous statements about their business on the internet, but what I don’t understand is why they think it’s worse when it’s on their own website. Yes, you read that statement correctly.
First, I want you to consider where most people find reviews and opinions about your business. Online users are usually going to other websites like Yelp, Google, many different social media platforms, Consumer Reports, BBB, etc. to find out what people think about you. So by not blogging, you are in NO WAY preventing those platforms from supporting that negative (and positive) feedback.
Now if you’re brave enough to start a blog and give your target audience a reason to go to your website more than once a lifetime (if at all), you’ve just given everyone a reason to believe that you want to engage and build new relationships by marketing your business online. This is a big positive for you to take that big social media step and welcome conversation on your turf.
Worst Case Scenario: Say you take the “risk” and follow my advice. You start blogging and someone leaves a comment that is less than stellar. You have a few options:
- If you think the person might have had a bad experience that you can correct, you can publicly reach out to them and GIVE them something to win them over. This is a step you should already be taking while monitoring the other websites I listed (including and especially Yelp).
- If you are finding consistent negative reviews about your product or services, maybe you needed those comments to take a look at what you’re doing and see how you can make it better. Just a thought. The customer may not always be right, but usually when there are A LOT of them with the same opinion it’s worth investigating.
- You can write them off as an internet troll who is having a really bad day and taking it out on you.
- You can delete their comment.
I do NOT recommend #4 unless you find your blog caught up in irrelevant, controversial conversations that your business cannot be associated with (i.e. politics, religion, etc.). And the reason why I suggest that is because deleting comments usually results in making the situation worse and sending the writer into a commenting frenzy. If you are good at what you do and you have people supporting you, they will beat down those Negative Nancies all day long for you. Which will actually make you look even better in these situations.
P.S. Blogs usually have the ability to disable the commenting feature. I really don’t encourage that either, but I would much rather you start publishing original content for your audience, even if they can’t leave their thoughts.
Is the possibility of negative feedback holding your business back from blogging? Why? What’s your biggest nightmare?