Dear Businesses, STOP Unfollowing Just for Celebrity Status!

I have had it.

I am sick a freakin’ tired of seeing brands unfollow me on Twitter for no. DAMN. REASON!  Who are you trying to be? Joe Jonas? Lady Gaga? The Biebs?

You will never be The Biebs.

Let me light up your world here, for just one second.


Smart people (like myself) are tracking all of the people that unfollow us on a daily basis. Once you unfollow me, I have no reason to keep following you because you are telling me you could care less about engaging with me.

So congrats for that one or two days that you have 10,000 followers and are only following 100 because probably 40% of your following is going to bail on you.

Bye Bye!

So,what’s the fix for this? How do you get Twitter’s “celebrity” following status the right way?

Try giving a damn about your audience. At some point, your brand will be cool enough that they will accumulate a following too fast to be following everyone back.

But you have to care about THEM first.

It’s called engagement.

Welcome to social media.

Have you been guilty of this Twitter sin? Comment below.


  1. omv

    I sometimes wonder if companies have a auto follow program running and have no clue how to turn it off, then now and again unfollow a bunch of people manually.

  2. Schmittastic

    @omv You’re right. That could definitely be something that’s happening. But the unfollowing for no reason other than to look cool is ridic. Absolutely ridic and unprofessional.

  3. TonyFranco33

    I know social media has not reached a tipping point where every business is online (though they should be) however it never ceases to amaze me how little thought or effort is put into a tool that changes how people view a business. Great post!

  4. EpicSkin

    Thanks for bringing this up! It’s been driving me insane for about a year now. I use “Nutshell” and “Friend or Follow” to keep track. What do you use Amy?

  5. Schmittastic

    @TonyFranco33 Thanks Tony! it’s funny how businesses forget how much their actions through social media are connected with how they conduct themselves as a business. I don’t know how else to make them understand!

  6. Schmittastic

    @EpicSkin Friend of Follow is definitely a great one to go back and clean up a bit. but I monitor daily with It really helps me stay on top of things.

  7. MostDarren

    Amy, it’s like you swiped the words right out of my mouth before I could write them. I absolutely agree with you. NO ONE in this world is so important that they get to broadcast their thoughts to ME in a unidirectional manner. (Ok, Biebs is, but no one else.)

    It takes a real narcissist to think that social media is a broadcast platform, when clearly it is the world’s best ENGAGEMENT PLATFORM! Engage or die foolish companies who think you’re too good for the rest of us.

  8. Schmittastic

    @MostDarren Amen, brother! I think we’re all about fed up with this practice and these businesses need a wake up call. Hopefully this helped a couple of them. Thanks for the comments, Darren!

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