I want to get my business into social media, but I don’t know where to start!
If only I had a dollar for every time…
Between 30-50% of proving that your company is serious about marketing with social media is taking those first simple steps. Let me break it down for you so you don’t have anymore excuses:
Step 1: Start a Facebook Fan Page
No. I am not talking about spamming your personal profile with business information. That is not what your friends signed up for and it’s against Facebook’s Terms of Service. Don’t be afraid of having 0 fans. Once you start the new page and let advocates know its there, they will come. All you have to do to start this process is be logged into Facebook, scroll to the bottom and click the link that says “Create A Page.” It’s very easy from there.
Once you’re all set up with a profile picture and all, start updating! At least once a day, if not twice. Whether it’s business news, relevant information, or insider tips, stay as engaged with the page as you would hope your visitors will be.
Step 2: Claim your business on Facebook Places, Foursquare, and Yelp
You may or may not choose to do this if you are not a brick and mortar biz, but a great way to attract new clientele is to use location based services. If you claim your place of business on these popular sites, you can run specials for new and frequent visitors. Users who might be looking for businesses like yours are more likely to give you a try if they see you are offering something for a “check in”. Check out these articles to walk through the claiming process:
Step 3: Create a Twitter Account
This is very simple and I would say TOTALLY necessary. Twitter is the one social network I would say had unlimited potential for any and all business types as long as you use it the way it was meant to be used. Starting an account is very simple. Just go to the home page and get started. And once you’re ready to tweet, don’t just stare at the screen. All you have to do is share great information and have REAL conversations with people. Those two things will get you far on Twitter.
Step 4: Create a Blog
I would like to think that you did this earlier in the process, but I figured if you are scared of this process already, then Facebook an Twitter would be the best ways to start. It is very important for you to have your own home base though. A web page with your name on it. And that’s because we can’t rely on social networks to always be around (remember Myspace?) The ultimate goal in all of this should be to get people to visit your website for more information about your services. By having a blog, you have another form of communication with your clients and posts of your own to share on your social networks. If you do not have a blog platform on your current website, you can either choose to hire a developer to add one, or you can use platforms like WordPress, Tumblr, Posterous, or Blogger to create one separately. There are some downsides to it not being connected to your main website, so I would consider hiring a developer first. But those are some great, free options to get the job done.
Step 5: STICK AROUND
You are going to have up days and you are going to have down days when it comes to social media marketing. But the important thing is that you are always “present” so when new people come along, they will notice how socially friendly you business is. Even if you’re just getting the hang of it.