When you engage in social media for business, it can feel overwhelming to have credibility and personality. While the personality is for you to decide on, there are some ways that you can prove that you are not approaching your business blog in a random and disorganized way. Check out this article from Small Business Trends called 7 Steps to Disciplined Business Blogging for some great pointers for blogging cred.
Sexy Takeaway: Use an editorial calendar. Believe it or not, you will be more likely to stick to a schedule if you map it out first. You might also find that when you look at a calendar, there are events and holidays happening that will inspire a couple posts you may not have thought of. So the benefits of using an editorial calendar are great and extremely helpful.