Social Media, Twitter
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Hot Tip: Finding Your Twitter Audience with Hashtags

Feel like you’re tweeting out your best stuff and the feedback is less than desired?  Well that’s because your audience is much grander than the number of followers you have.  So in order to have those other prospects see what you have to offer, you need to join other conversations by way of the Twitter Hashtag.

What is a hashtag? A lot of noobs have heard this term a million times, but still don’t know what it means.  All you do is take a subject, profession, hot topic, current event, TV show, or any other word or phrase and put a pound sign in front of it.  Check out these popular examples:

#blogchat | #americanidol | #smallbiz | #fail | #usguys | #justinbieber | #socialmedia | #winning

By adding this hashtag to your tweet (the beginning, middle, or end… it doesn’t matter) you are now contributing that tweet to a much larger audience that is also participating in that hashtag conversation.  This is also how Twitter Chats are conducted because of how the hashtag can bring people together for a conversation even though they are not necessarily following one another.  Know what I’m sayin’?

So find new members of your audience (and lots of new relevant followers) by adding hashtags to your bangin’ content! The benefits will more than exceed your expectations.

Amy Schmittauer Visit Website
Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.
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2 comments
Chris Adams
Chris Adams

Definitely an underutilized technique for new Twitter users, but none the less a great way to join in the conversation and find new people to follow.

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