PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO] - Savvy Sexy Social with Amy Schmittauer
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PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO]

Three great clips featured in this video where branded entertainment is #winning!  Notice how the brands’ names aren’t pushed at all/as hard as the entertainment that the brand made possible.  Sometimes it’s just best to own great material and let it be awesome.

Amy Schmittauer Visit Website
Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose members have contributed more than 3 million views. Follow her on Twitter.
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