Branding & Design

PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO]

Three great clips featured in this video where branded entertainment is #winning!  Notice how the brands’ names aren’t pushed at all/as hard as the entertainment that the brand made possible.  Sometimes it’s just best to own great material and let it be awesome.

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Amy Schmittauer is Founder and Face of Leading the charge in video blogging for business, Amy has grown a following for the site that has amassed more than 1.2 million video views and become a vital referral source consultancy and public speaking career. She is a proud beagle mom, coffee addict and shares most of her life via video and on Twitter. A true social media frenzy. Connect with her on Twitter.
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