PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO]

Three great clips featured in this video where branded entertainment is #winning!  Notice how the brands’ names aren’t pushed at all/as hard as the entertainment that the brand made possible.  Sometimes it’s just best to own great material and let it be awesome.

 

About Amy Schmittauer

Amy is the Founder of Savvy Sexy Social and President of Vlog Boss Studios, a digital marketing agency specializing in video content creation. Connect with her on Twitter.

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