PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO] - Savvy Sexy Social with Amy Schmittauer
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PepsiCo talks about Branded Entertainment at SXSW 2011 [VIDEO]

Three great clips featured in this video where branded entertainment is #winning!  Notice how the brands’ names aren’t pushed at all/as hard as the entertainment that the brand made possible.  Sometimes it’s just best to own great material and let it be awesome.

Amy Schmittauer Visit Website
Amy Schmittauer is Founder & Face of Savvy Sexy Social, a video series dedicated to helping you go after the life you want. The show on YouTube has an archive of over 700 edutainment-style episodes teaching personal development, vlogging, lifestyle design, and social media. A community from nearly every country in the world has elevated the series to amass more than 4 million views, inspiring the release of Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging. Follow Amy on Twitter.
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